About Us

The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) was the first humane organization established in the Americas, and today has more than one million supporters throughout North America. A 501 [c] [3] not-for-profit corporation, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA provides local and national leadership in animal-assisted therapy, animal behavior, animal poison control, anti-cruelty, humane education, legislative services, and shelter outreach. The New York City headquarters houses a full-service, accredited, animal hospital, adoption center, and mobile clinic outreach program. The Humane Law Enforcement department enforces New York’s animal cruelty laws and is featured on the reality television series “Animal Precinct” on Animal Planet. For more information, please visit www.aspca.org.

Gavin Kovacs, the creator of the Heart U Back jewelry collection has clearly stated his purpose and mission. “Growing up in New York City, I had the opportunity to frequently visit the headquarters of the ASPCA. I continue to be amazed how the dedicated volunteers transformed this facility into a loving and caring place for rescued animals waiting to be adopted. Driven by the need to contribute in a meaningful way, I created the Heart U Back Jewelry Collection. Now, many people who love and care for animals have another way to give back while expressing their love for their pet”.   

The Heart U Back Collection of jewelry has been uniquely designed and created to express the heart-warming bond between pet and the pet owner. This special grouping of bracelets, charms, pendants, and earrings is fashionable and fun to wear. “The love between pet and the pet parent is unconditional, says Gavin. Each item in our line conveys this special feeling. Everyone loves to wear jewelry and the Heart U Back collection makes you feel good about it!”

In the continuing effort to find effective means of preventing cruelty toward animals, Heart U Back has partnered with the ASPCA in their efforts to protect dogs, cats, horses and other animals from cruel and inhumane treatment. Each distinctive jewelry design bears the ASPCA logo, illustrating it’s exclusivity as a licensed product. Heart U Back supports their efforts with the sale of each item of jewelry.

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